The Challenge: Consumers know Alba Botanica’s products by their family names (Hawaiian Detox, Acne Dote, etc), but are unfamiliar with Alba Botanica as a brand. We needed to define the Alba Botanica brand identity and raise brand awareness in the same category as Burt’s Bees, Yes to, and Aveeno.
The Insight: With health and beauty brands like Dove and Aerie stepping up to issues larger than just their products, women expect more than just better ingredients. But what issues could Alba Botanica align itself with that would both resonate with their audience and be a genuine fit for the brand? Qualitative research, trend analysis, and social listening lead us to five amazing female partners and their own great causes to amplify.
Alba Botanica makes you feel beautiful with ingredients that are better for you and better for the world around you.
The Results: 18M Impressions, 3.5M video views, 20% lift in awareness.
Ocean Ramsey
Shark Conservationist
Marguerite Nesteruk
Garden Science Teacher
Andrea Pippins
Author, Illustrator “I Love My Hair”
Hilarey Benda
Founder, Beople’s Buddies
Lauren Galley
Founder, Girls Above Society